19/02/2010

Infiniti Goes Diesel

Phase two of Infiniti's quiet assault on the European luxury car market is underway with the arrival of a newly developed 3.0-litre V6 diesel.

The engine, the first in the brand’s 20 year history, has been specifically designed to deliver high levels of refined performance in line with Infiniti philosophy.

It will initially be available in both the acclaimed EX and FX crossovers and later in the Infiniti M luxury performance sedan.

The new diesel is a key element to Infiniti’s continued growth in Europe. Launched barely a year ago, the Infiniti range has won high praise from customers and the motoring press alike.

Now with five established model lines – G37 saloon, coupé and convertible, plus the EX and FX ranges – more than 2000 Infinitis have been sold across 15 markets despite the marque's launch coinciding with the worst global recession for decades.

A sixth model, the Infiniti M Line, will be launched during 2010 and it, too, will be available with the choice of petrol and the new 3.0d unit.

"The sales success enjoyed by Infiniti in Europe against a backdrop of financial uncertainty proves the cars' appeal to a discerning audience. We have established Infiniti as the luxury performance brand thanks in part to the remarkable multi-award winning VQ petrol engine that powers most of the models in the range," said Jim Wright, Vice President, Infiniti Europe.

"We were aware from the outset, however, that for Infiniti to offer a complete range a powerful diesel engine was a must, especially in the European premium SUV market where diesel represents the bulk of sector sales.

"Although we did investigate the possibility of adapting an existing large capacity diesel for Infiniti, we quickly established that nothing on the market met our exacting requirements. We needed an engine that delivered not just stunning performance but exemplary refinement too.

"For that reason, with the Alliance we decided to develop our own engine, a performance diesel worthy of the Infiniti badge," said Wright.

The performance figures speak for themselves. Developing 175 kW (238 PS) and a remarkable 550 Nm of torque, with standard seven-speed automatic transmission the new engine sends the EX30d to 100 km/h from rest in 7.9 secs and the FX30d in 8.3 secs. However with all that torque, it is in their overtaking performance that the Infiniti's advantage will be most felt.

(PR/BMcC)

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