11/02/2010

Anniversary Mazada MX-5

To celebrate the 20th anniversary of the world’s best-selling two-seater roadster going on sale in the UK, Mazda has introduced a special version of the legendary Mazda MX-5 sportscar called, appropriately, the ‘Mazda MX-5 20th Anniversary Limited Edition’.

"British motorists have enjoyed a long-term love affair with the Mazda MX-5 which shows every sign of continuing to flourish through the next decade," said Mark Cameron, sales and marketing director for Mazda UK.

"Launching in Spring when the prospect of open-top motoring has added appeal, the new Mazda MX-5 20th Anniversary model is the perfect way to celebrate this relationship during a year when we expect MX-5 sales in the UK to pass the 100,000 milestone since its launch in 1990."

He continued: "The Anniversary model will appeal to customers in search of pure driving pleasure who are also keen to enjoy the whole sportscar ownership experience while celebrating the unique MX-5 heritage.

"Over a span of 20 years, Mazda has sold more than 850,000 MX-5 sportscars worldwide and our roadster has won more than 170 awards."

The new Limited Edition model is based on the purest, back to basics MX-5, the entry-level soft-top 1.8 SE convertible, offering the best, fun-to-drive thrills along with a truly rewarding motoring experience.

Priced at £16,850 on-the-road, it features 10 additional items of equipment worth more than £650, just £55 more than the SE – and significantly less than the original Mazda MX-5 of 1990, in real terms when prices are adjusted for inflation over two decades.

Mazda UK has secured 32% of the Anniversary model production destined for Europe, with around 600 units, reaching showrooms from 1 March 2010. Customers can choose from three colours which echo the original 1990 launch colours of red, white and blue.

The ever-popular True Red is joined by two unique colours for the Anniversary model, Crystal White Pearlescent and Aurora Blue Mica, both available for the first time on the MX-5 in the UK, priced at £395.

The Mazda MX-5 20th Anniversary model is powered by a 126ps, 1.8-litre petrol engine driving the rear wheels through a five-speed manual gearbox.

Sportscar handling and legendary agility are complemented by a lively performance – 0-to-62mph in 9.9 seconds and a top speed of 121mph – and environmentally responsibility with modest CO2 emissions (167g/km) and a combined fuel economy of 40.4 mpg.

(PR/GK)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

02 February 2010
New Mazda MX-5 Anniversary Edition
Mazda celebrates two decades of global roadster success with the world premiere of a 20th Anniversary Limited Edition Mazda MX-5 at the Geneva Motor Show in March. This model, which will have a limited production run of just 2,000 units, will only be available in Europe and will take sportscar fans back to the basics of open-top driving fun.
05 October 2011
Mazda Scores For Ulster Rugby
A mainstream motor manufacturer has been scoring points with a major sporting name in Northern Ireland. Mazda UK has been appointed as the 'Official Vehicle Partner' for Ulster Rugby. As part of a three-year sponsorship agreement, Mazda UK will supply cars to the Club's players and staff.
08 April 2010
Sales Record At Mazda UK
Mazda UK broke the 50,000 annual sales barrier for only the second time in its history for the fiscal year 2009 to 2010. The month also marked the company’s second best March for passenger car sales with customers driving away in more than 10,000 new Mazda vehicles.
26 January 2010
March Launch For Mazada6 'Facelift'
A new facelift version of the popular Mazda6 will make its world premiere at this year’s Geneva Motor Show in March. This new, upgraded version enhances the strengths of its predecessor, retaining its fun-to-drive feeling and excellent fuel efficiency; while improving refinement, cabin ambience, environmental compatibility and safety performance.
06 May 2010
Upgraded Mazda6 For 2010
The Mazda6 has went on sale early due demand for the model remaining high. Mazda UK has brought the sale forward with a 19-strong range in dealer showrooms now. The brand has announced that there are 12 hatchback models or seven estate- style models to choose from as well as six engine types on offer; three of which are diesel and the rest petrol.