Chevrolet Shows Its 'Spark'

Chevrolet has unveiled it's new Spark model.

Built to serve the burgeoning mini car segment, the fastest growing area of the new car market across the entire world, it is a newcomer that has been designed to appeal to car buyers in every inhabited continent across the globe, from India to Africa, Australia to the USA.

But it’s in Europe where Spark will find its true identity. On sale in all major European markets, including the UK, from the first quarter of 2010, it exceeds all expectations of what a buyer might expect from a small car – be it as an urban motorist, or one who simply doesn’t need a larger car.

From the outset, Spark was engineered and designed to meet exacting standards. The bodyshell is exceptionally stiff, with no external panel gaps greater than 3mm, and the fit and finish of the interior is designed to match, if not beat that of cars in a class or two above.

"We’ve styled and engineered the Chevrolet Spark so that it can compete anywhere in the world where there’s a demand for mini cars and the benefits they bring," said Jack Keaton, vehicle line executive for the new model.

"The Spark is, first and foremost, a car that offers great economy and manoeuvrability, yet it is also quite sophisticated. We think it will turn heads with an aggressively stylish design and we think it’s going to make a lot of drivers happy with its dynamic ride and handling abilities."

Keaton said that while the Spark is certainly affordable, it was not developed to be either the most or least expensive offering in its category.

"We developed the Spark with the idea that buyers would feel they got a lot of vehicle for their currency," he said.

"From a complete package perspective, we think the Spark will be among, if not the best five-door car in its segment. It offers high quality craftsmanship, is well-equipped with safety technologies and, most importantly, is fun to drive."

(PR/Gk)