02/02/2010

New Mazda MX-5 Anniversary Edition

Mazda celebrates two decades of global roadster success with the world premiere of a 20th Anniversary Limited Edition Mazda MX-5 at the Geneva Motor Show in March.

This model, which will have a limited production run of just 2,000 units, will only be available in Europe and will take sportscar fans back to the basics of open-top driving fun.

Each model is equipped with a special edition scuff plate in stainless steel with its unique serial number (from 1 to 2000).

Based on the 1.8-litre SE soft-top roadster, this version has a special exterior styling package with chrome grille, door handles and headlight fascia; along with silver-look fog lamp surrounds, unique 17-inch alloy wheels and 20th Anniversary logos.

It can be ordered in three exterior colours – True Red, Crystal White Pearl and, specific for this edition, a new Aurora Blue – with matching body-colour painted decorative elements in the interior. A front suspension bracing bar is also added to ensure an even more sporty and exhilarating drive.

Joining the special edition Mazda MX-5 at Geneva will be the all-new Mazda5 also making its world premiere.

Mazda will also highlight its continuing environmental programmes in Geneva with the European premiere of its next-generation SKY Concept – including the SKY-G petrol and SKY-D diesel engines, and the Mazda SKY-Drive automatic transmission (AT) – set for global roll out beginning in 2011.

These new products are next-generation technologies that will make a major contribution to achieving Mazda’s published target of improving fuel economy by 30% by 2015.

The new Mazda6 facelift will also be presented for the first time worldwide at the Geneva Motor Show.

(PR/BMcC)

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