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01/02/2010
Mercedes-Benz Vans Gains Market Share
Mercedes-Benz has seen market share increase - despite the worst UK recession for 60 years – in the 1.8-3.5 tonne segment.
Following a strong 2009 sales performance by the Mercedes-Benz Sprinter and Vito model range, the brand secured market share of 14.96%, increasing its five year market share average by a remarkable 3.4 percentage points.
Although not immune to the falling market (Mercedes-Benz experienced a drop in new van sales of 27% in 2009), the brand still registered over 20,000 vans, an outstanding result in view that the 2009 Total Commercial Vehicle market saw a downturn of 36% compared to 2008.
Mercedes-Benz Vans’ resilience in sales and market share performance, even in the most difficult market conditions, can be attributed to the brand’s continual focus on offering class-leading vehicles, a premium customer service and attractive finance offers.
One such finance offer that boosted sales success during 2009 was the Mercedes-Benz Swappage scheme. The initiative – that ran during Q3 and Q4 - provided customers the chance to make significant savings on the cost of a new Mercedes Vito and Euro 4 Sprinter.
This successful campaign has been enhanced for 2010 with the news that Mercedes-Benz is continuing to offer affordable finance, along with savings on the five-year maintenance and servicing package, Service Package Plus.
With the growing trend by van operators to choose alternative means to fund their new vehicle acquisition, Mercedes-Benz CharterWay, the commercial vehicle finance arm, enjoyed record lending during 2009.
On average one in three customers chose to take advantage of the competitive finance offers available through the company.
(PR/BMcC)
Following a strong 2009 sales performance by the Mercedes-Benz Sprinter and Vito model range, the brand secured market share of 14.96%, increasing its five year market share average by a remarkable 3.4 percentage points.
Although not immune to the falling market (Mercedes-Benz experienced a drop in new van sales of 27% in 2009), the brand still registered over 20,000 vans, an outstanding result in view that the 2009 Total Commercial Vehicle market saw a downturn of 36% compared to 2008.
Mercedes-Benz Vans’ resilience in sales and market share performance, even in the most difficult market conditions, can be attributed to the brand’s continual focus on offering class-leading vehicles, a premium customer service and attractive finance offers.
One such finance offer that boosted sales success during 2009 was the Mercedes-Benz Swappage scheme. The initiative – that ran during Q3 and Q4 - provided customers the chance to make significant savings on the cost of a new Mercedes Vito and Euro 4 Sprinter.
This successful campaign has been enhanced for 2010 with the news that Mercedes-Benz is continuing to offer affordable finance, along with savings on the five-year maintenance and servicing package, Service Package Plus.
With the growing trend by van operators to choose alternative means to fund their new vehicle acquisition, Mercedes-Benz CharterWay, the commercial vehicle finance arm, enjoyed record lending during 2009.
On average one in three customers chose to take advantage of the competitive finance offers available through the company.
(PR/BMcC)
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Northern Ireland WeatherToday:Early mist and fog clearing to leave a dry and mainly sunny day, although patchy cloud possible through County Down. Warmest in the west with light east or northeast winds. Maximum temperature 20 °C.Tonight:Dry and bright at first but some areas of low cloud developing through the evening and overnight, particularly over southern counties and the north Antrim hills. Minimum temperature 10 °C.
