27/01/2010

BusinessCar Honours BMW Group

BMW has scooped seven awards from one of the country’s leading fleet publications.

BusinessCar magazine has bestowed BMW with the headline honours of ‘Manufacturer of the Year’ and ‘Environmental Award of the Year’ in addition to five further product specific awards.

While the BMW Group was crowned king in two main awards, MINI was awarded ‘Supermini of the Year’, the three- and five-door BMW 1 Series models ‘Lower Medium Car of the Year’ and the BMW 3 Series Saloon and Touring ranges took the title of ‘Medium Car of the Year’.

BMW’s class-leading 5 Series Saloon and Touring was again jointly honoured with ‘Executive Car of the Year’, while the BMW X5 was named ‘Large 4x4 of the Year’.

The BusinessCar Awards are the only honours in the market that are solely voted for by its readership giving them a particular credibility.

The commendations recognise the class-leading technologies encompassed under the EfficientDynamics umbrella that have been instrumental in making BMW and MINI the leaders in cutting CO2 emissions and improving fuel consumption, while still improving performance.

The BMW Group products swept the board as all the marque’s products feature the technologies as standard and for no added cost to the customer.

Paul Barker, Editor of BusinessCar, said: "The class-leading combination of incredible efficiency, badge and product desirability and great driving cars has obviously struck a chord with the readers of BusinessCar – those people whose decision make a huge difference to the operation of companies and organisations across the country.

"The Manufacturer of the Year award reflects BMW’s huge range of appealing products that the corporate sector relies on, while the Environmental Award is richly deserved for the spectacular achievement of EfficientDynamics, which saves both companies and corporate drivers a large amount of money without any compromise in driving performance or specification."

Sean Green, Sales Director of BMW UK, said: "The corporate customer is an extremely important one for BMW which is why it’s fantastic to be honoured by BusinessCar in so many categories.

"But with 166 BMW and MINI models emitting 160gkm of CO2 or less it is not hard to see why our products are so popular. With vehicles such as the 109g/km BMW 320d EfficientDynamics Saloon leading the way we fully expect to remain ahead of our premium rivals in 2010."

(PR/GK)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

12 April 2010
BMW And Mini Sales Jump
The BMW Group in the UK (BMW and MINI combined) has reported March sales of 24,395 vehicles, an increase of 14 per cent from the 21,630 vehicles sold in the same month of 2009.
04 February 2010
Koons To Create BMW 'Art' Car
Jeff Koons has been announced as the next in a distinguished line of artists who will be creating a BMW Art Car in what is the 35th anniversary year of the programme.
26 January 2010
VW Golf Named Best Business Car
The latest Volkswagen Golf has been voted Business Car of the Year by the readers of BusinessCar magazine. The BusinessCar Awards are the only awards in the market that are solely decided by the readership. This makes them the most influential in the business car arena.
26 April 2010
BMW Reveals Concept Gran Coupe
BMW has taken the wraps of a 4-door 'coupe'-style design study that could herald the introduction of a new range flagship. The BMW Concept Gran Coupé was revealed last week at a private event in Beijing, and - the company says - has all the classic features of a BMW coupe.
12 March 2010
Positive BMW Earnings
The BMW Group recorded positive earnings for the financial year 2009 as planned despite the ongoing worldwide financial and economic crisis. Profit before tax rose by 17.7% to euro 413 million (2008: euro 351 million). Net profit amounted to euro 210 million (2008: euro 330 million/-36.4%) due to the higher effective tax rate.