Menu
12/02/2002
Marketing 'Canons of Knowledge' available online
The Chartered Institute of Marketing (CIM) has announced an initiative called ‘The Knowledge Centre’ which contain ‘Canons of Knowledge’ to help improve the practice of marketing.
The canons showcase current marketing knowledge as compiled by top marketing professionals and academics.
CIM’s goal is to create an encyclopaedia of knowledge, tools and information which practitioners will find practical and useful. Leading industry names, including recognised academics, practitioners and writers in the field of marketing are developing canon projects. These teams research best practice and current thinking to produce Canons of Knowledge.
Michael Maguire, NI Regional Director of the Chartered Institute of Marketing, said: “This new CIM initiative brings together the very best case studies and theoretical frameworks in these Marketing Canons of Knowledge.
“Online Forums enable marketing professionals to share their views and to contribute to each Canon of Knowledge. This facility will be an essential marketing information tool for all those who carry out a marketing role within their organisation.”
A rolling plan of development and new Canons of Knowledge will be launched every month to keep up to date with the latest industry thinking. Canons of Knowledge now exist in the following areas; Innovation, Data Protection, Small Business Solutions, Marketing Effectiveness, Promoting Marketing, Service Marketing and Media Neutral Planning.
The Knowledge Centre encyclopaedia of marketing can be accessed online at www.cim.co.uk
(MB)
The canons showcase current marketing knowledge as compiled by top marketing professionals and academics.
CIM’s goal is to create an encyclopaedia of knowledge, tools and information which practitioners will find practical and useful. Leading industry names, including recognised academics, practitioners and writers in the field of marketing are developing canon projects. These teams research best practice and current thinking to produce Canons of Knowledge.
Michael Maguire, NI Regional Director of the Chartered Institute of Marketing, said: “This new CIM initiative brings together the very best case studies and theoretical frameworks in these Marketing Canons of Knowledge.
“Online Forums enable marketing professionals to share their views and to contribute to each Canon of Knowledge. This facility will be an essential marketing information tool for all those who carry out a marketing role within their organisation.”
A rolling plan of development and new Canons of Knowledge will be launched every month to keep up to date with the latest industry thinking. Canons of Knowledge now exist in the following areas; Innovation, Data Protection, Small Business Solutions, Marketing Effectiveness, Promoting Marketing, Service Marketing and Media Neutral Planning.
The Knowledge Centre encyclopaedia of marketing can be accessed online at www.cim.co.uk
(MB)
Related Northern Ireland Business News Stories
Click here for the latest headlines.
12 December 2016
Social Media Marketing Workshop Announced
Belfast City Council has announced a free social media marketing workshop for independent retailers. The event is aimed at retailers who want to learn more about how social media can help them build and grow their business.
Social Media Marketing Workshop Announced
Belfast City Council has announced a free social media marketing workshop for independent retailers. The event is aimed at retailers who want to learn more about how social media can help them build and grow their business.
14 November 2023
Big Belfast Marketing Event Line Up
Fifteen expert speakers from the world of marketing are set to take to the stage at Belfast's leading marketing conference the Big Marketing Meet Up for a day of inspiration and knowledge-sharing at W5 in Titanic Quarter today, November 14, 2023.
Big Belfast Marketing Event Line Up
Fifteen expert speakers from the world of marketing are set to take to the stage at Belfast's leading marketing conference the Big Marketing Meet Up for a day of inspiration and knowledge-sharing at W5 in Titanic Quarter today, November 14, 2023.
08 March 2024
Remarkable Marketing Awards Deadline Extended
Organisers behind Northern Ireland's inaugural marketing awards have extended the deadline for nominations. The Remarkable Marketing Awards have been so well received according to organisers they have been inundated with requests to extend the deadline. Nominations are now open until midnight 14th March.
Remarkable Marketing Awards Deadline Extended
Organisers behind Northern Ireland's inaugural marketing awards have extended the deadline for nominations. The Remarkable Marketing Awards have been so well received according to organisers they have been inundated with requests to extend the deadline. Nominations are now open until midnight 14th March.
30 July 2019
NI Firms To Be Recognised At Inaugural Social Media Awards
Businesses paving the way with exciting social media marketing campaigns in Northern Ireland are invited to apply to the region's first ever Social Media Awards. Social media platforms are used daily by thousands of firms as the new way to reach their audience with desired content.
NI Firms To Be Recognised At Inaugural Social Media Awards
Businesses paving the way with exciting social media marketing campaigns in Northern Ireland are invited to apply to the region's first ever Social Media Awards. Social media platforms are used daily by thousands of firms as the new way to reach their audience with desired content.
05 March 2019
Bavarian Belfast Named BMW Retailer Of The Year
Agnew Group's Bavarian BMW dealership in Belfast has claimed the prestigious accolade of Retailer of the Year at the German car manufacturer's awards. Held in Lisbon, the retailer awards saw 11 of the UK's best franchises recognised, but Bavarian BMW in Belfast secured the top spot on the night.
Bavarian Belfast Named BMW Retailer Of The Year
Agnew Group's Bavarian BMW dealership in Belfast has claimed the prestigious accolade of Retailer of the Year at the German car manufacturer's awards. Held in Lisbon, the retailer awards saw 11 of the UK's best franchises recognised, but Bavarian BMW in Belfast secured the top spot on the night.
-
Northern Ireland WeatherThis Evening and Tonight:It will be cloudy with a spell of heavy rain pushing south through late evening and the early hours, soon followed by some clear spells. Minimum temperature 6 °C.
