19/01/2010

Fiat 500 'In The Pink'

It's the limited edition Fiat 500 that the manufacturer said customers have been asking for ever since the popular city car was launched in 2008 – the 500 Pink has arrived.

Just 500 examples of the super-stylish supermini will be available when it goes on sale from today – and customers will only be able to order one online.

Appealing mainly to young women, the 500 Pink looks set to become 2010’s ‘must-have’ motoring fashion item, and is the first of several exciting Fiat 500 limited editions that will be introduced during this year.

The new car costs £11,700 OTR – just £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment.

Start&Stop – which stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it immediately when the driver wants to move off again – is fitted as standard, in line with all new 500s.

Its inclusion means the car is not just a fashion item, but presents a serious case for the environment too.

"I am delighted that we are now able to offer the 500 Pink – just like many of our customers who have been asking us for this limited edition," said Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

"It will appeal to free thinking drivers who have a distinctive personality and, with all the benefits of Fiat 500 already there, we have no doubt that it will prove a fantastic purchase for its new owners."

(PR/BMcC)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

15 March 2010
Fiat 500 Pink Goes 'Topless'
When Fiat launched the striking new 500 Pink in January, the convertible 500C Pink wasn't too far behind. Even more limited than the hatchback version – just 300 examples will be available in the UK compared with 500 of the hatchbacks – the 500C Pink adds a stylish new twist to the chic supermini.
24 March 2010
Zero-emission Fiat 500EV
Chrysler Group LLC today announced its plans to engineer and produce a pure electric vehicle using the Fiat 500 platform.
29 January 2010
BusinessCar Award For Fiat 500
The Fiat 500 continues to scoop top industry honours, after taking the City Car title for the second consecutive year in the 2010 BusinessCar Awards.
10 February 2010
'More Powerful' Fiat 500
The Fiat 500 has been the forerunner of many new technologies and features such as Start&Stop, along with eco:Drive, Blue&Me, and Euro 5 engines. Now, Fiat’s popular range of city cars is to be further enhanced with the introduction of a powerful new 1.3-litre 16-valve MultiJet diesel engine.
17 February 2010
New Fiat Service Plan
A range of service plans for low mileage Fiat users has been launched by Fiat Group Automobiles UK. Called Feel3, the plans are designed for owners who cover less than 10,000 miles a year, and allow customers to drive with complete peace of mind, knowing their car has been regularly serviced by trained Fiat technicians.