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18/01/2010
Honda Ad 'Backs British'
Honda (UK) is backing its British-built cars by making the Civic the star of its latest advertisement 'Everything' which hits UK TV screens today.
The new 60-second film, created by Wieden + Kennedy London, showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO.
'Everything' highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today – with the focus on the popular Swindon-built Civic model.
'Everything' debuts on UK TV on 18 January, running for a period of six weeks.
The film has already been playing out in cinemas during screenings of the James Cameron blockbuster 'Avatar' over recent weeks.
Ian Armstrong, Manager of Customer Communications at Honda (UK) said: "Decades of engineering innovation make Honda what it is today.
"As a result we are able to apply our know-how to constantly evolve the huge range of products we sell today and might sell in the future.
"Every product with a Honda badge carries that engineering DNA – giving us an opportunity here to both celebrate that engineering expertise and back the hugely popular British-built Civic."
The Civic is produced at Honda's UK manufacturing plant in Swindon, Wiltshire, from where it is exported to 60 countries across Europe. The plant also manufactures the compact SUV, the CR-V, and recently began producing the Jazz supermini for Europe.
(PR/GK)
The new 60-second film, created by Wieden + Kennedy London, showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO.
'Everything' highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today – with the focus on the popular Swindon-built Civic model.
'Everything' debuts on UK TV on 18 January, running for a period of six weeks.
The film has already been playing out in cinemas during screenings of the James Cameron blockbuster 'Avatar' over recent weeks.
Ian Armstrong, Manager of Customer Communications at Honda (UK) said: "Decades of engineering innovation make Honda what it is today.
"As a result we are able to apply our know-how to constantly evolve the huge range of products we sell today and might sell in the future.
"Every product with a Honda badge carries that engineering DNA – giving us an opportunity here to both celebrate that engineering expertise and back the hugely popular British-built Civic."
The Civic is produced at Honda's UK manufacturing plant in Swindon, Wiltshire, from where it is exported to 60 countries across Europe. The plant also manufactures the compact SUV, the CR-V, and recently began producing the Jazz supermini for Europe.
(PR/GK)
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An enhanced, limited edition Civic Type R featuring exclusive MUGEN equipment will go on sale through Honda dealers in the UK in April. Inspired by MUGEN Euro’s high-performance Type R, the MUGEN 200 is fitted with unique body parts, wheels and badges to give it stand-out looks.
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Northern Ireland WeatherThis Evening and Tonight:A fine end to the day with sunny then clear skies but some low cloud and fog forming, especially in the east overnight. Winds will be light. Minimum temperature 8 °C.
