Dodge Promotes New 'Lifestyle'

The Dodge Car brand heads into the new calendar year with added driving excitement and numerous product enhancements that deliver more performance, capability and style.

"For 2010, the Dodge brand's new lifestyle model lineup delivers rides with more excitement, features and value than ever before," said Ralph Gilles, President and CEO, Dodge Brand, Chrysler Group LLC.

"From the restyled interior of the new Dodge Caliber, to the 23% more standard horsepower in the re-excited Dodge Nitro lineup, to the new content-loaded Dodge Journey and Dodge Avenger models, we have packed in more features throughout the Dodge product lineups to empower our customers to do more, have more fun and live their lives to the fullest."

Dodge said it has taken 'base model' out of its vocabulary.

Compared with its previous lineup, the new entry-level Dodge Journey model gives customers a slew of standard features, including 17-inch aluminum wheels, cruise control, sunscreen glass, body-color mirrors, floor mats and passenger grab handles.

A standard fuel-efficient 2.4-liter World Engine powers the Dodge Journey and delivers 25 miles per gallon (mpg) highway fuel economy.

For young families who need more seating, the Express package on the entry-level Dodge Journey model includes 5+2 Flexible Seating, providing a third row that allows owners to comfortably seat seven passengers.

For customers who want more power, the all-new Hero package adds a powerful 3.5-liter V-6 engine that delivers 35 percent more power and 40 percent more torque.

This quality-proven 235 horsepower (175 kW) 3.5-liter V-6 engine with dual exhausts paired with a six-speed transmission adds more capability, driving performance and 24 mpg highway fuel economy to the Dodge Journey, as well as seven passenger seating.

(PR/GK)