12/01/2010

Chevrolet's New 'Hot' Hatch

Chevrolet's growing small-car lineup came together at the North American International Auto Show with the introduction of the Aveo RS show car – a European-inspired hot hatch aimed at young enthusiasts.

The all-new Chevrolet Cruze and the Aveo RS show car – a preview of the next-generation Aveo production car - along with the all-new Spark five door mini car, showcase the foundation of Chevrolet's growing small-car portfolio.

Cruze will be available in the U.S. later this year, the all-new Aveo production car comes to the U.S. next year, and U.S. sales of the Spark begin in early 2012.

In Europe, the Cruze (already on sale) will be followed this spring by the Spark and by the new Aveo in mid-2011.

Chevrolet also announced that Michigan joins California as a key initial Volt launch market.

Chevrolet is partnering with Detroit-based utility DTE Energy and other key Michigan stakeholders as part of a larger, real-world development and demonstration program to introduce customers to electric vehicles and establish vehicle charging programs.

Last week, Chevrolet and OnStar demonstrated technology beyond the battery with the industry's first working smartphone application that will give Volt owners 24/7 connection and control of vehicle function and OnStar features remotely.

"Our new small cars and the Volt electric vehicle with extended-range capabilities represent cornerstones in Chevrolet's gas-friendly to gas-free approach," said Jim Campbell, Chevrolet general manager.

"We expect the trio of Spark, Aveo and Cruze to be fuel economy leaders, while the Volt can operate gas-free before switching to extended-range capability when the battery runs low."

(PR/BMcc)

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