12/01/2010

New Focus Unveiled

The next-generation Ford Focus makes its worldwide debut today at the North American International Auto Show in Detroit.

Ford said it would provide customers with more affordable technologies and features than ever in this segment, as well as detailed craftsmanship, outstanding fuel economy and a new standard for driving quality.

Both the four-door saloon and five-door hatchback body styles of the next-generation Focus are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011.

The new Focus will be nearly identical in all markets, with 80% parts commonality around the world.

"The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company," said Alan Mulally, Ford's President.

"The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations," he added.

(PR/BMcC)

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