08/01/2010

Nissan Announces 'Juke' Crossover

Nissan today confirmed the name of its forthcoming small Crossover car.

The Nissan Juke will go on sale from October, following its global public premiere at Geneva Motor Show in March.

The model will inject some much-needed dynamism into the small car segment, offering European car-buyers an alternative to the traditional, uninspiring small hatchback.

As the fourth Crossover in Nissan’s European range, Juke reinforces the brand’s pioneering Crossover leadership in Europe.

The car was inspired by the Qazana concept car that received such a warm reception at the 2009 Geneva Motor Show, and will fit into the Nissan range between the Note compact family car and the Qashqai crossover.

Nissan’s customer research identified a large proportion of European small and compact car buyers whose needs are not met by what they perceive to be uninspiring and unoriginal options available to them where copycat hatchbacks dominate.

"We know that there are a lot of customers that are looking for a car which combines striking design, agile handling and driving pleasure, user friendly technology but not at the expense of practicality and convenience," said Simon Thomas, Nissan’s European Senior Vice President for Sales and Marketing.

"We’re confident that Juke will bring a new generation of customers to Nissan, in the same way that Qashqai did. "Our philosophy of challenging conventions with Qashqai has been a huge success. We’ve ju

st reached the 500,000 landmark and we’re applying many of the lessons learned from Qashqai to Juke."

Juke will be manufactured alongside the Qashqai, Qashqai+2 and Note at Nissan’s state-of-the-art manufacturing facility in Sunderland, Great Britain.

(PR/BMcc)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

29 January 2010
Nissan Sunderland Plant's Third Shift
Nissan is to launch a temporary third production shift at its manufacturing plant in Sunderland in response to continuing high demand for the award-winning Qashqai. Throughout 2009 the plant has been working hard to satisfy orders on two shifts, but sales of the popular crossover have now reached levels where demand is out-stripping supply.
18 January 2010
Peugeot 'Crossover' Named Car Of The Year
The Peugeot 3008, a new kind of car competing in a new category, has walked off with the Car of the Year title at the 33rd annual motoring 'Oscars' – the What Car? Awards. The 3008 is a crossover which blends the looks and high driving position of a 4x4 with elements of a family hatchback and an MPV.
09 April 2010
Nissan Sales Jump 59%
British built models are leading the way in a fantastic month of new model sales for Nissan. Representing a huge 59% leap over the same month last year, March 2010 has been a bumper month for the marque that’s putting the wind back in the sails of the UK manufacturing industry. With a car market share of 3.
27 April 2010
First Renault- Nissan Alliance Battery Plant
Construction of the Renault-Nissan Alliance's first European plant for the production of advanced lithium-ion batteries began today in Sunderland. Toshiyuki Shiga, chief operating officer of Nissan Motor Co., Ltd., carried out the groundbreaking ceremony at Nissan's Sunderland car plant to mark the beginning of the £210-million project.
16 December 2009
Motor Finance Growth Cautiously Welcomed
New motor finance statistics have shown a strong demand from consumers for new cars, according to Finance & Leasing Association (FLA). But motor finance providers have remained cautious about the prospects for 2010 as the UK slowly recovers from recession.