14/12/2009

FLAG Secures Seat Auction Deal

Seat UK has agreed a major used car auction deal with Leicestershire-based Fleet Auction Group (FLAG).

The move will see the firm take on more responsibility for remarketing the Spanish brand's vehicles via its trade-only auctions.

The new arrangement with Seat builds on a 50/50 auction contract FLAG previously shared with Manheim.

Next year, FLAG will host 12 closed Seat UK dealer auctions with an estimated 120 to 140 cars going under the hammer per sale.

As part of the tender process, Seat used an independent external consultancy to analyse its remarketing performance.

Seat Used Car Manager David Ardern said the Spanish manufacturer had excellent support from FLAG over the past year.

"Conversion rates and residuals achieved have been exceptional. Add the high level of personal service we receive and they were clearly our first choice as remarketing partners for 2010."

FLAG Sales Director Guy Pearce said: "We always achieve a good attendance from around the country, obviating the need for multiple regional sales.

"Being close to two airports means we regularly attract Seat dealers from all areas of the UK mainland and Ireland."

(PR/BMcC)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

19 March 2010
Introducing the 2010 Lexus LS 600h
Lexus’s full hybrid LS 600h limousine gains more advanced technology and more passenger comfort for 2010, reinforcing its position as one of the most sophisticated and luxurious cars on the market. The revised range now centres on the five-seat LS 600h L long-wheelbase model, equipped with a Rear Seat Relaxation Package.
27 January 2010
Kids' Seat Offer From Mercedes-Benz
Mercedes-Benz is introducing a drive to increase the safety of young passengers travelling in its cars with an exclusive voucher scheme to significantly lower the cost of buying child safety seats. The new initiative sees motorists enjoy a maximum saving of £250 on Mercedes-Benz child seats as their child grows.
16 December 2009
Motor Finance Growth Cautiously Welcomed
New motor finance statistics have shown a strong demand from consumers for new cars, according to Finance & Leasing Association (FLA). But motor finance providers have remained cautious about the prospects for 2010 as the UK slowly recovers from recession.
19 April 2010
Seat Celebrates What Car? Driving School Deal
Hard on the heels of its impressive 500-car fleet deal with British Gas SEAT is today celebrating another headline-grabbing agreement. The Spanish brand has secured an exclusive two-year contract to supply Ibizas to the newly-launched What Car? Driving School.
23 March 2010
'Green' Seats For British Gas
The first of 500 new, ultra-green SEAT Leon Ecomotives ordered by UK energy giant British Gas have been handed over.