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25/02/2002
Fifth North/South Ministerial Council takes place
The fifth meeting of the North/South Ministerial Council (NSMC) has been held in County Fermanagh.
The Chairperson of Tourism Ireland Limited, the North/South tourism marketing company, Andrew Coppel presented a progress report on developments since the last meeting of the Council in this sector in November last year which covered the launch of Tourism Ireland.
Mr Coppel told the meeting that, in addition to the launch of the 2002 marketing programme in Dublin and Belfast on that same date, further launches had taken place in London, New York and Toronto and that further launches were planned for Germany and France.
He also revealed that the company intended to expand its Tourism Marketing Partnership to include a broader participation by industry in Northern Ireland and the Republic.
Tourism Ireland has also formally taken over responsibility for the international marketing of the island of Ireland while marketing campaigns are underway in each market in line with the objectives and strategy approved by the NSMC in November 2001.
The objective of the company is to increase visitor numbers and revenue to the island of Ireland and to support Northern Ireland in realising its full tourism potential.
(MB)
The Chairperson of Tourism Ireland Limited, the North/South tourism marketing company, Andrew Coppel presented a progress report on developments since the last meeting of the Council in this sector in November last year which covered the launch of Tourism Ireland.
Mr Coppel told the meeting that, in addition to the launch of the 2002 marketing programme in Dublin and Belfast on that same date, further launches had taken place in London, New York and Toronto and that further launches were planned for Germany and France.
He also revealed that the company intended to expand its Tourism Marketing Partnership to include a broader participation by industry in Northern Ireland and the Republic.
Tourism Ireland has also formally taken over responsibility for the international marketing of the island of Ireland while marketing campaigns are underway in each market in line with the objectives and strategy approved by the NSMC in November 2001.
The objective of the company is to increase visitor numbers and revenue to the island of Ireland and to support Northern Ireland in realising its full tourism potential.
(MB)
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Northern Ireland WeatherThis Evening and Tonight:It will be cloudy with a spell of heavy rain pushing south through late evening and the early hours, soon followed by some clear spells. Minimum temperature 6 °C.
